Hi Gretchen – sorry for the delay, but I’ve been traveling around Ecuador for the past few weeks, and haven’t had a chance to check in here. Although there are crafts-persons all over Ecuador, your friend will probably have the best luck buying direct from the artist in Cuenca and Loja. Both towns have indigenous markets where they should be able to find a good selection. You can also find these in Guayaquil, but mostly it would be shops where they have brought in merchandise from the Andes for re-sale.