The city of Fortaleza in Brazil is surrounded by hundreds of miles of dazzling, white-sand beaches. Its clear, tropical ocean waters maintain a year-round temperature of 80˚ F. Serving as the glimmering centerpiece for the state of Ceará, this capital city of 3 million people is the number-one domestic tourist destination in Brazil. Fortaleza boasts its own beautiful in-city beaches, buzzing nightlife, and great restaurants.
Today, there is a pocket of opportunity right in the heart of downtown, Fortaleza. I’m talking about an area that has been neglected…but whose fortunes are about to change due to a very ambitious plan.