Cashing in on Adventure Sports Tourism in Santander, Colombia

Bucaramanga is one of Colombia’s most beautiful cities. Colombians refer to it as the “City of Parks” because of its many green spaces. But when tourists come to the Santander department—of which Bucamaranga is the capital—they typically have one thing in mind: adventure. The landscape of Santander is a treasure trove of mountains, rivers, lakes, caves, and forests.

Tapping Colombia’s New Consumer Trend

Changing nutritional preferences and the restructuring of society are leading to new consumer trends in Colombia—and creating opportunities for expat entrepreneurs in the health-food market. BioPlaza is a chain of four outlets in Bogotá—three of them franchised—that is seeking to exploit this demand and is now looking for franchisees. The man behind it is Alex von Loebell, 49, who came to Colombia from Germany, where he had studied marketing and advertising, and worked in the media.